Meta net profit 2023 was $40B. Revenue is not profit.
AT&T has 100M customers, 40k customer service reps, avg wage $20/hr full time, i.e., $40k/year each.
If you simply scale this 5B customers would need 2M customer service reps. That’s $80B in wages. With no legal need, and since people use their services more by choice more than just about any other company’s product on the planet, it would seem they’re doing just fine.