Not to be unfair but it could be sort of like with Diaspora. The inability to deliver on the kickstarted campaign caused one of the founders to take their own life. It would be very sad if something like that were to happen again only because a group massively over promised and was unable to meet their own goals.
I read a CNN Money article which said suspect suicide (with confirmation from coronar coming later). If I am incorrect I will edit my post and apologise.
I'm not disputing that it was suicide. I'm pointing out that your claim as to why he committed suicide -- an "inability to deliver on the kickstarted campaign" -- is pure conjecture.
I think they were expecting something hugely successful. When it turned out to be just average with so much publicity attached it must have been difficult.
I think they might actually be able to pull it off. $99 is probably too low a price point, but they might be able to attract some investment based on this so that they can get away with selling the first million at a loss. In that scenario there is a good chance the company would eventually go bankrupt, but they would still be able to ship what they initially promised. So in short, I think there is a fairly good chance of at least a break-even scenario.
They'll go down in the tech history books as one of the biggest failures ever.