No, the reason they tack on the fee as a "tax" is literally to confuse and otherwise mislead the public to the true cost of the product they're buying, or mislead where the money is directed. they're buying from. If you believe in the Tennant's of capitalism at all, then you must have clear price representation.
Isn't Airbnb a good example of this? In some locations you have to open each listing to get the true price and it's a huge waste of time. In locations, what you see on the map is the real value, cleaning and other, fees included.