For me, a key point is "everybody _was_saying_". An implication is that early on, or before release, people thought the price seemed too high. Possibly some of those people no longer think so. Or possibly the price really is too high _for_them_.
Could also be that some of those people just don't expect to get enough use (or some other kind of 'enough') out of a service for a given price point. There are loads of people who have no problem paying for YouTube Premium, while others find the price too high.
Some people pay for the highest-end smartphones, getting them as soon as they come out. I think they're crazy. (-:
weird.