I love this! Just signed up for your early access. All the material you write is spot on. We've had experiences with cold email and it works wonders, it is great to see someone tackling this head on.

The real problem is that Google Ads and Facebook Ads are 80% bots that just click and leave. If you track the behavior of ad clicks it looks super bot-like. Email and other mechanisms to read your human audience are massively necessary.