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They're never going to make enthusiasts like you happy because the vehicle needs to sell to a mass market, not the kind of person who has owned a Scout 80 for 18 years.

I think you're not in a marketing mindset if you think that any significant amount of people are to buy a new Scout for off-roading. Premium-priced vehicles are more about image than the implied capabilities of that image.

Porsche sells more four door vehicles than two door sports cars. You might say that's not a real Porsche in the spirit of a Porsche, but it is what it is. It sells, and the average person doesn't need a two door car with no trunk or an off-road truck that is painful on the road. They usually need a family vehicle for mundane domestic life.




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