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> a company could expand their offerings with a less robust safety record

But would people take it?

I mean, if one service is 25% cheaper but there are a bunch of horror stories of their vehicles crashing into highway barriers (like this past October), I'm not sure people are going to get in.




Driving is 100% cheaper, and there are a bunch of horror stories of people crashing their vehicles into highway barriers. We’re not starting at zero here.


Is driving really 100% cheaper? Owning a car has pretty high fixed costs.

Also, it's different when you crash a car yourself vs a robot doing it. If you are driving, there is clearer accountability than a robot, so the bar must be much higher for the robot.




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