From a UX perspective, there’s really no way to measure “fewer ads”. Customers with subscriptions aren’t doing A/B tests and feeling satisfied that they’re seeing fewer ads. They’re seeing ads. Still a subpar experience. The “fewer ads” narrative exists on some MBA/bean counter’s spreadsheet.
This should be an absolute benefit, not a relative benefit. Who’s to say the number of ads won’t ratchet up in the future? Almost surely will. Let’s say a subscription customer sees 50 ads today vs 100 a non-subscription customer sees. Tomorrow, they 2x that – sub customer sees 100 ads, non-sub customer sees 200. Does a sub customer derive smug satisfaction that they’re seeing fewer ads than a non-sub customer? How would one even know? They’re just seeing ads.
The correct amount of ads for a subscription service (from a UX perspective) is zero.
This should be an absolute benefit, not a relative benefit. Who’s to say the number of ads won’t ratchet up in the future? Almost surely will. Let’s say a subscription customer sees 50 ads today vs 100 a non-subscription customer sees. Tomorrow, they 2x that – sub customer sees 100 ads, non-sub customer sees 200. Does a sub customer derive smug satisfaction that they’re seeing fewer ads than a non-sub customer? How would one even know? They’re just seeing ads.
The correct amount of ads for a subscription service (from a UX perspective) is zero.