Maybe, maybe not. [citation needed] But store.apple.com is perfectly legit, so what’s wrong with apple.shop[0]? Sure, you and I know that one is a subdomain and one is a TLD. How many random folks on the street in Des Moines know this? 15%? Less? “Say what? It matters which end the ‘shop’ part is on? Whose brilliant idea was that?”

[0] sigh Apparently nothing is wrong with it, as it redirects to apple.com. So much for that example; take in the spirit intended.