Please don't post shallow dismissals like this.

I'm still reading the article, but it's a fascinating, human-oriented look into a man's life, a man who is probably little known outside Africa. Answering the (implied) question in the headline is only a tiny part of the draw of the article.

Which makes it even more impressive: he sold more based off of popularity in one continent, versus a band that was presumably popular worldwide.

I think it's more that Africa is more populated than people realise and the Beatles weren't as "worldwide" as people realise