I remember our boss really wanted that green bar, so we got an extend validation certificate. What we had failed to realise is that they would only be issued to the actual legal name of your company, but not any other names you may be operating under. We had a B2C webshop, where we wanted the ev-cert, but because the B2C side of the business wasn't it's own legal entity, the cert we go issued was for our B2B name, which none of our customer customers knew and it looked like a scam.

The only good thing dealing with certificate resellers at the time was that they where really flexible in a lot of ways. We got our EV cert refunded, or "store credit" and used the money to buy normal certificates.