Because it is about people speculating on events that seem connected to their own experience, but in actuality aren’t, because they don’t understand the breadth of the distribution of the abstraction they are discussing.
This happens when your terms are underspecified: someone says “Netflix’s servers are struggling under load” and while people in similar efforts know that basically just equivalent to “something is wrong” and the whole conversation is basically esoteric to most people outside a few specialized teams, these other people jump to conclusions and start having conversations based on their own experience having to do with what is (to them) related (and usually fashionable, because that is how most smaller players figure out how to do things).