Idk as someone who doesnt really consume a lot of commercials, the most interesting thing here to me is that they are funny ads. I can't speak to the article's critique itself, but I think the choice here of going whimsical/funny is pretty telling of what all this AI stuff is ultimately going to resolve down to for the consumer/user. Nobody wants to be OpenAI anymore, all their profundity is lost on everyone except people on this particular website we are on. It just seems like going that route is starting to feel like not a great bet, I think, to the older, more mainstream companies in the space. They always see which way the wind is blowing, they can pay to.