They could also be banking on the emergence of "chat" as an imaginary external party to a conversation which apparently has started becoming a thing with _the youths_

- Chat, is this real?

- GPT, Being intentionally obtuse: Nah dude, chill

I still think Cortana was the best naming/branding. It's sufficiently unique, has a fun history, probably has enough syllables for voice activation, is an actual name that doesn't sound dumb to call an entity. Too bad MS squandered it.

They should probably buy skibidi.com