It looks like another commenter possibly answered this question, but I would also point out something possibly more important: You don't need to. That's because Apple includes a cheap little 7-button remote with the Apple TV. The iPod/iPad/iPhone remote does greatly enhance the UX of the Apple TV, but you don't need it to use the Apple TV for its intended purpose.
Just to reiterate: The reason people make a big deal about the fact that you need an Android to control a Q, but don't make a big deal about needing an iPhone to control an Apple TV, is that you don't need to buy anything extra (or already own anything in the Apple ecosystem) to use the Apple TV from the couch. For people who don't already own devices in the Android ecosystem, the Q is a $500 device, but the Apple TV is only a $100 device for those who don't already have an iThingy.
Just to reiterate: The reason people make a big deal about the fact that you need an Android to control a Q, but don't make a big deal about needing an iPhone to control an Apple TV, is that you don't need to buy anything extra (or already own anything in the Apple ecosystem) to use the Apple TV from the couch. For people who don't already own devices in the Android ecosystem, the Q is a $500 device, but the Apple TV is only a $100 device for those who don't already have an iThingy.