Smell that!? A large part of Google's search business is on fire right now!
There are three types of search: informational, transactional and navigational.
LLM's are competing hard and fast for informational search. Once upon a time we offered 2.5 keywords to the Google Gods only to be ultimately passed to stackoverflow.
That game is up. Google is losing it faster than you can say, "anti-competitive practices in the search engine industry."
Smell that!? A large part of Google's search business is on fire right now!
There are three types of search: informational, transactional and navigational.
LLM's are competing hard and fast for informational search. Once upon a time we offered 2.5 keywords to the Google Gods only to be ultimately passed to stackoverflow.
That game is up. Google is losing it faster than you can say, "anti-competitive practices in the search engine industry."
Transactional and navigational search remain.