Some of it absolutely lands at the feet of the people willingly engaging with it, but there are far, far more people who are caught up in and and only go along with it to have a roof over their head.
I don't think the burger flipper at McDonalds, the stocker at Walmart, the barista at Starbucks, the bartender at the bar down the street, the person working the register at the gas station, or the picker at Amazon (just to name a few) share in this blame. They're all trying to eke out an existence for themselves and their families.