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> any private company will be incentivized in this direction

From the earliest papers on Google PageRank, Brin and Page warned, "we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers." <http://infolab.stanford.edu/~backrub/google.html>




once the new subs per month metric starts to decline, even subscription funded engines will move in that direction.




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