It absolutely was.

May have missed the mark for many, but the scenario depicted is certainly intended to be funny. "Oh shit, we said no presents but the kids did some!"

Not sure if it's not meant to be humorous - at least it uses (and reverses) several well-known tropes:

- "we said no gifts" - right... so you're the only one who actually followed that? Well, bad luck!

- usually it's the husband forgetting the wife's birthday, not the other way around.

- ...and finally, I'd like to quote Jesus himself: "He who is without sin can cast the first stone" - this ad (and the others) show situations most of us have been in, so they're at least relatable.