I find it very hard to believe that majority of people prefer app consistency over platform consistency.
One example, I'm pretty sure there are thousands more: Why does every UI detail, except the logo, of Spotify looks and feels different in Android, Android Auto and PC/laptop? Because Spotify did not study what the market wants?
Spotify looks much similar between devices than it does to any specific platform. Does it use Material on Android and Fluent on Windows? No, it uses the same sort of styling on both. Don't mistake UI changes for screen size responsiveness, for actual platform specific nativity.
One example, I'm pretty sure there are thousands more: Why does every UI detail, except the logo, of Spotify looks and feels different in Android, Android Auto and PC/laptop? Because Spotify did not study what the market wants?