Selling political engagement seems pretty desirable if you are a platform unencumbered by conscience. Unlike products, there’s no way to close the loop.
If you are trying to sell engagement with, say, some product on Amazon, presumably the seller will eventually wonder why nobody is clicking your tracker links and buying their products. But the targets of political ads get to go vote in private, nobody knows how effective the propaganda was!
If you are trying to sell engagement with, say, some product on Amazon, presumably the seller will eventually wonder why nobody is clicking your tracker links and buying their products. But the targets of political ads get to go vote in private, nobody knows how effective the propaganda was!