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It gets reset every year so how would it be more effective?


A system gets reset, what happens in obscure places like old HN content?


The search index knows when the first time it saw that old link was. If it was before the reset, regard it as pointing to a different domain than the current one.


Google can take various actions to put pressure but it ultimately doesn't control how the entire world treats archived text.

A google rank at zero and lots of 2 hop routes to your site that google can either penalize for being an accurate historical record or not is better than a rank of zero and a domain that has never been in historical artifacts.


The historical artifacts exist independently of the search ranking. Actual bad guys can get a new domain to get a clean slate without taking the old one down. The reason they care about the cost of domains is their domains get a bad reputation immediately and they have to cycle through far more than one domain a year.

If they were going to consistently use the same domain for links while they churn through hundreds/thousands a year for Google, the extra cost for one extra renewal for the persistent domain would be entirely negligible. And on top of that would make it trivial for Reddit/Facebook/etc. to disable all the historical links because they all go to the same scam site.




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