Get some of those annoying YouTuber “dev influencers” to cover it and that will get all the developer teenagers hyped about it. It almost goes without saying that the YouTuber should also be gurning in the thumbnail.
Why brand a language via “annoying” influencers? The pro is obviously visibility, but doesn’t that switch the problem from visibility into reputation management?
Did you even do a search in youtube for "odin language"? Lots of dev influencers have covered odin, including an hour long interview the Primeagen did with GingerBill about odin.