If I'm in an open office and can set my status clock on top of a monitor, then I don't need the manual controls because I will be changing it via the computer. If I'm not using a computer and setting the device down on my desk in a cubicle, then the primary screen is going to be turned towards me and I will need to use the manual controls. For that specific set of use cases, I see the logic behind the manual control label positions.

Noticed that too -- makes no sense to me. Cool otherwise.

yes this seems a strange choice. The operator is clearly controlling it from the side with the small screen.