Very interesting - just made a fermented hot sauce, that looked quite like a salsa - but is ludicrously hot. People tried it and kept disliking it as it was so hot - but I think they were dosing too high.
I then thinned it out and re-blended it with some wine vinegar, and now it looks like a tabasco sauce, and people are enjoying it far more. Still just as hot, but people are serving it differently, and expecting different things now it doesn't look like a regular salsa.
Everything in the human mind may be overridden. I can induce a state of voluntary psychotic response to pain which makes intense pain sweet, so sweet I want some more.
I then thinned it out and re-blended it with some wine vinegar, and now it looks like a tabasco sauce, and people are enjoying it far more. Still just as hot, but people are serving it differently, and expecting different things now it doesn't look like a regular salsa.