That means that, beyond all the movies, although germans have been watching Magnum, The Denver Clan, The Duke Brothers, etc. I doubt their american counterparts have been watching DSDS, Die Rosenheim-Cops, GZSZ, usw.
They're not buying red cups because they've heard about them, or have seen them on product tie-ins; they buy them because the american media they consume includes them, and red plastic drinking cups stand out as something peculiarly american.
