Interesting. Thanks for clearing that up for me. A 200k visitor boost is hefty, but not as much as I guessed it was.

I was aware of Reddit, and checked it out briefly. Amusingly, the interface/design is what turned me off. It's amusing to me because nowadays I highly prefer it over Digg's design, and even back then I generally preferred minimal interfaces. So I don't know why I didn't like Reddit from day one. I guess I was just used to Digg.