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You need to look up nominative usage.

"We offer WordPress hosting" is a perfectly legal thing for people to say if they actually offer WordPress hosting, and no amount of trademarks can prevent that. This is specifically called out to try to avoid trademark fuckery.

Sure, everyone refers to the "Big Game" versus the "Super Bowl", but that's largely because the NFL can afford more lawyers than they can, and it's not worth the fight.




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