I am very unfamiliar with the protocol, but my impression from a little reading is that the sharing computer broadcasts and the receiver listens. This appears to be for some CUPS specific browsing/discovery protocol rather than mDNS/DNS-SD (cups-browsed supports adding printers discovered that way but depends on avahi to handle the mDNS part).
No, per the article, cups-browsed is used so that a printer can register itself to your system. The printer is the one that initiates a connection to tell your system that it is available at some URL.
Isn't listening on 0.0.0.0 instead of localhost only needed if the machine itself is hosting a printer that needs to be accessible to other hosts?