"Drivers live or die by their rating" - really??? I have never given the drivers rating a moments thought. Do you seriously cancel rides because the driver doesn't have 5 stars??
If a driver's average rating falls below 4.6 Uber typically removes them from the platform. A rating of less than 5 stars is treated similarly to if a customer reported a driver for poor service.
I guarantee their algorithms factor in average number of riders who don’t rate anyone lol. Maybe they weight them. Maybe they grade everyone on a bell curve. Maybe they use it in C-suite meetings to determine strategies. I can just about guarantee they don’t ignore it, though.
They’re a tech company;a decent rating algorithm should be one of the most likely things for them to excel in, or they’d just lose to any company that does because all the good drivers they’re dropping are immediately signing up to work for a competing service.
tl;dr It is in ride-services’ best to retain good drivers, no?
A non rating doesn't directly affect their score. But if a driver doesn't get plenty of five star reviews, they'll get dropped from the app because there are always people who give bad reviews because they had a bad day.