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It might be a standard, but for a long time the licensing costs were exorbitant, and that likely stifled adoption. While licensing costs have come down, the pushback against HEIC’s pricing led to the development of better, royalty-free alternatives—including JPEG XL. Thank god they went with an unencumbered standard this time.



Windows showing you a popup saying you need to buy a £0.79 windows add on to just open photos taken with an iPhone was always unbelievable. Like some kind of malware or something.


Haha, that's rich. I have never seen this popup (haven't had the use case), was it this one?

https://helpdeskgeek.com/wp-content/pictures/2020/10/02-HEVC...


Yep, that's the one.


In what context was thisnprompt appearing. I can not think of a time I have ever struggled to be able to open a photo from my iPhone in any of the apps I commonly use. Is this a Windows application issue or an OS issue, and how were the photos coming to your machine?

Just to clarify, this is an honest question not sarcasm.


If you directly download the HEIC photos to your windows PC.

The iPhone tends to convert to jpeg whenever you email/whatsapp/etc a photo, so it's only direct file import that nets the original HEIC file.


Exactly, I'd upload a bunch of photos to Google Drive to download to my PC, Google Drive could open them fine, but the default windows photo viewer app would demand payment to open them.


Well, Windows wouldn't display the HDR part of the image, so you're still not exactly seeing it.




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