It might be a standard, but for a long time the licensing costs were exorbitant, and that likely stifled adoption. While licensing costs have come down, the pushback against HEIC’s pricing led to the development of better, royalty-free alternatives—including JPEG XL. Thank god they went with an unencumbered standard this time.
Windows showing you a popup saying you need to buy a £0.79 windows add on to just open photos taken with an iPhone was always unbelievable. Like some kind of malware or something.
In what context was thisnprompt appearing. I can not think of a time I have ever struggled to be able to open a photo from my iPhone in any of the apps I commonly use. Is this a Windows application issue or an OS issue, and how were the photos coming to your machine?
Just to clarify, this is an honest question not sarcasm.
Exactly, I'd upload a bunch of photos to Google Drive to download to my PC, Google Drive could open them fine, but the default windows photo viewer app would demand payment to open them.