> Targeting advertising is sooo much more effective for small and medium sized businesses
I'm starting to question that, but without any proof that just me rambling. Assuming that it works, I'd actually be fine with a site saying "Hey, just letting you know, we use Google Analytics to learn more about you, is that cool?".
The 1500 partners and 50+ trackers aren't numbers I'm making up, those are numbers I frequently see. Sure, you feel you need a tracker, I can easily enough say no to a single tracker. I can also understand a webshop needing to share information with their advertising partner, but not 1500 of them.
The law would never have amounted to anything if the reality was a limited scope of data sharing with a clear obvious purpose. It's the insane amount of tracking and data sharing that triggered all this.
I haven't been in that line of business for 10+ years, so my understand and reference is also a bit out of date.
Retargeting did very little. Ads helps in some cases, but rarely generic ads, it had to be extremely targeted, which was normally done by manually buying ad space with certain TV programs or in specific locations. The big ones for us was price comparison sites, if we could get on HotUKDeals we'd have a great week, but in particular Google Shopping did made a big difference.
I'm starting to question that, but without any proof that just me rambling. Assuming that it works, I'd actually be fine with a site saying "Hey, just letting you know, we use Google Analytics to learn more about you, is that cool?".
The 1500 partners and 50+ trackers aren't numbers I'm making up, those are numbers I frequently see. Sure, you feel you need a tracker, I can easily enough say no to a single tracker. I can also understand a webshop needing to share information with their advertising partner, but not 1500 of them.
The law would never have amounted to anything if the reality was a limited scope of data sharing with a clear obvious purpose. It's the insane amount of tracking and data sharing that triggered all this.