For many, many people, (majority of programmers, really) morals don't have a price tag. That number could be anything. When you make a programmer choose between some number and customer damage, it becomes increasingly harder to damage the end-customer. This is known as "prioritizing customer obsession" over business function (which is what we're supposed to do).

Please, everyone, if there has to be a choice, save us (civilization) not them (the CEOs). Please. Think critically.