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How is that different than the music industry:

> Taylor has always cultivated a parasocial relationship with her fans, and her success is in no small part due to this cultivation. Here are just a few examples besides just her deeply personal and largely autobiographical lyrics:

> 1) Publishing her personal journal pages in the four different versions of the Lover album.

> 2) Inviting fans to her house for Secret Sessions to listen to her albums before release dates.

> 3) This direct quote from the Eras Tour in Tampa: "I'm really loving this tour. It's become my entire personality and I've always loved putting on shows, always loved that connection... Knowing you have felt the same way... I need you guys very much for my well-being."

> 4) The Fearless TV announcement. "This was the musical era in which so many inside jokes were created between us, so many hugs exchanged and hands touched, so many unbreakable bonds formed, so before I say anything else, let me just say that it was a real honor to get to be a teenager alongside you..."

> 5) Leaving secret messages in the liner notes of her physical CDs and the eventual TS culture of Easter Eggs.

https://www.reddit.com/r/TaylorSwift/comments/13zlbi9/paraso...




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