I think I’m the target market. Old enough that my hearing requires some help, but still working in tech from home. The hearing aids I’ve looked at - I have a prescription - have Bluetooth for listening but no microphone for talking. I use my AirPods for teams calls all day long. Switching back and forth to a hearing aid seems too much trouble so I haven’t taken that step. I will get these new AirPods the day the feature ships. I may need two pairs to deal with the battery life but it’s still cheap.