You don't think GM or Ford have ever lost power for an hour? Did you ever read about it? Did the car dealerships suddenly run out of cars for one hour three weeks later? I think you are vastly overestimating the impact transient events like this have.
And I think you are vastly underestimating the percieved impact by the people involved, which was kind of my point.
Both Twitter going down for an hour and a plant that assembles cars going down for an hour aren't that big of a deal in the huge scheme of things, but for people who are intimately connected (either work there, know someone who does, are emotionally connected to the product in some fashion, etc), it feels a lot bigger than it is.
