Not in the 1950s, 60s, and 70s.
The Marlboro Man first appeared in 1954:
* https://en.wikipedia.org/wiki/Marlboro_Man
If you mean that in 1954 nobody knew about the effects of smoking, you are wrong. The cigarette industry was well aware of it:
https://tobaccocontrol.bmj.com/content/21/2/87
Not in the 1950s, 60s, and 70s.
The Marlboro Man first appeared in 1954:
* https://en.wikipedia.org/wiki/Marlboro_Man