The entire article considers engineer to be fundamentally different than « normal people ».
Here is the trick: we aren’t. People like concrete arguments as much as we do. People buy product they like as much as we do. People like to play with stuff before buying as much as we do.
I think I can elucidate what the author was going after, in the context of advertising.
Most people want shiny things in nice boxes. The aesthetic and aesthetic experience is extremely important.
In engineering it is the functional characteristics which we are ooing and enamored by.
In my line of work (power engineering) there is -zero- thought put into aesthetics and experience. In my girlfriends line of work (cosmetics development) there is a whole team larger than the technical team that puts an enormous effort into things like bottle design and "vibe".
Perhaps at a base level the same brain chemicals get stirred up, but what the author is saying is that the paths there are different.
The entire article considers engineer to be fundamentally different than « normal people ».
Here is the trick: we aren’t. People like concrete arguments as much as we do. People buy product they like as much as we do. People like to play with stuff before buying as much as we do.
We ain’t special folks.