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Think of yourself in your daily life. You don’t compare features between snap, TikTok, Facebook and instagram. You go on one that feels good, that your friends are on, where there is interesting content. THOSE are the features. Not “we have disappearing videos and the other guy doesn’t”



You can't compare social media companies because they work based on critical mass - where your friends are is the only measure that counts.

You can compare TVs, refrigerators, cars, ebook readers, shoes, couches, holiday getaways, vegetables, text editors, etc.




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