Putting on my "engineer hat" [1] for a moment: the title of this article is misleading, and there's no introduction to clarify the mistake, which makes me trust the author less as a copywriter. The article discusses copywriting, which is only a small subset of marketing, not equivalent to it. The rest of the article covers points that are quite obvious to the HN audience: we don't buy a notebook or mobile phone because of good copy; we look at the specifications, often knowing them even before the products are released.

[1] https://www.debonogroup.com/services/core-programs/six-think...