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The other day I was shopping for a redundant fiber internet link for our company.

Vendor A had a sales person that started a 20 minute presentation without asking us any questions. Most of what they told us wasn’t relevant to our needs or not informational.

Vendor B had a sales person that just asked what we needed and we had a detailed technical discussion about how they implemented redundancy.

You’ll never guess which vendor we chose.




Your leadership was impressed by the powerpoint and so it was Vendor A.


And they negotiated an Enterprise rate that was 20% higher than the small team rate!




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