I hadn't read about this concept - it's interesting.

It was really heart breaking coming up in the hacker culture of the late 80s through the 90s, then seeing the potential of "Don't be evil" Google, when it became clearer and clearer that no, hackers hadn't penetrated the capitalist class it was more the other way round. The only "disruption" was a set of new levers for the bankers, handed over freely by people eager to join them.