Only if this were untrue, i.e., I was motivated by the fact that it made my customers believe my product was better than a worse product.
For me the principle is based on not exploiting the gap between the consumer and a better informed version of themselves. (“What would they want if they knew?”) There’s a principle of double effect: I don’t have to expend unlimited resources to educate them, but I shouldn’t take active steps to reduce information, and I shouldn’t leave them worse off compared to me not being in the market.
