Your first goal is a great one. The third may be also. But the second one? It's impossible to determine how good a video is based on the views it receives. The masses generally don't like the top-notch high-quality videos, they like bland-and-generic above everything.
When I was 13, I got together a group of friends and released a video on Newgrounds that hit 100,000 views - quite a lot back then! The video itself was terrible, though: the fact that more people have seen that than anything else I've done online is not exactly a fun thought for me. And when you look at other popular videos, very rarely are they really smart, clever things. At best they're "cool." You don't have many instances of people creating something thoughtful and enlightening and getting half a million views.
While measuring goals is a great thing, possibly figure out how to make a more useful goal for the video. Possibly even just "make X videos." The more you make, the more you'll learn about making them, and the better you'll end up with.
The point of the video is the page views. One of my philosophies is this - I don't care about pleasing smart people. How are they better than people who are less smart?
If my goal is to create an intellectually stimulating video, then I would work on that. While that is a worthy goal, it's different from trying to create a video that has a lot of hits. I'd actually say that for the average user on this site, considering that most of us have university degrees, it would be much harder to create something that appeals to a person who only has a very basic education than it would be to create something that would be appreciated by people that went through the same educational system that we did.
It's great to be smart, but that does not mean you should insulate yourself from the human condition. It does not mean that simple pleasures are somehow lesser pleasures.
If you can make a video 500.000 or more, it means you understand the how a lot of people think, and this is more important than understand how people very similar to you think.
I don't care about pleasing smart people. How are they better than people who are less smart?
They're better because they're lucky enough to be born with greater faculty for comprehension. I understand you not wanting to appeal exclusively to bright people, but don't make the mistake of putting down bright people because they've got something going for them.
And you missed my point. You can't go out and easily devise something that will get lots of page views. To quote Roger Ebert, a person in a funny hat is not funny unless they don't know it's a funny hat. Look at the big YouTube "indie" successes and you'll see the the biggest ones are usually entirely unintentionally up there. The laughing baby. The kid playing Canon in D on his guitar. Yeah, they're great videos. But you can't put up a video expecting it to reach a certain threshold. And if you make videos specifically to meet said threshold, you're fighting against greater odds than if you just go out trying to better yourself as a filmmaker.
The point I was trying to make, more succinctly, is this. You can't rely on quantity. If and when you get that many views, it will be entirely by accident on your part. The only thing you can control in your videos is quality. And, incidentally, quality means a better chance at getting quantitative views.
Quality isn't about "pleasing smart people." It's about bettering yourself through mastering the skills required to make a film. You can go out and make shoddy film after shoddy film and eventually hit a lucky break, or you can go out and try to make your movies as good as possible, and when you get your break it'll be more deserved and, for that matter, attract a better crowd. (When I made my big Harry Potter redub, I got IMs from "fans" for a long, long time. I still do, on occasion. It's incredibly annoying because none of them have anything more to say than "make another one just like that last one," and I've given up on the scene entirely. Later works I've done have attracted much brighter, interesting people, and that's a reward unto itself.)
It does not mean that simple pleasures are somehow lesser pleasures.
There is intelligence in simplicity. And not all simplicity is good simplicity, either. Don't let that let you think that there's no such thing as quality. There's eating a piece of fruit as opposed to eating a gourmet meal, and there's replacing the gourmet meal with a Big Mac. Both simpler, but with one there's something significantly lost.
If you can make a video 500.000 or more, it means you understand the how a lot of people think, and this is more important than understand how people very similar to you think.
You're only ever going to understand your own mind to any significant degree. If you become popular, you most likely won't know exactly how you do. If you do understand it, then you'll derive from the experience either a knowledge of a gimmick - "These people love me acting stupid, let's do it again" - or you'll understand it because you're creating a quality experience. It's why the best way of making a good movie is to adhere to your own standards and to focus on making, plain and simple, good movies. Any other way is riskier and will eventually demean you. Quality, on the other hand, always has an audience.
I agree with your points, but your points depend on the context. If I have some wine sipping Kafka reading man in a top hat telling me that the things he likes are the definition of quality, he's no more right than the surfer dude who swears by fart films.
The problem with a lot of modern society is that people tell us what we're supposed to regard as high brow - because a film is made by fox searchlight does not mean it's qualitatively better than a nollywood film.
Intellectualism - our constant attempt to break through the limits of human thinking - seems nowadays to have built a fence around itself and defined what belongs in and what does not. That's what I dislike.
To give an example, those wine sippers will overwhelmingly tell say that Jazz is a more intellectual musical form than country music. Utter bullshit, they are intellectually equal, one just happens to be inside the intellectual box and the other is not.
If I have some wine sipping Kafka reading man in a top hat telling me that the things he likes are the definition of quality, he's no more right than the surfer dude who swears by fart films.
I prefer Beckett and I've lost my top hat, but I'll argue back as to quality. "Enjoyment" is subjective, "quality" is not. To take humor as an example: a fart joke is extremely generic, requires no thinking, and therefore can be utilized by anybody equally. For most people older than 15, this means fart jokes lose their value in humor. It's not that a fart isn't funny, it's just that it's old and it's been used again and again. Compare this to the opening of The Metamorphosis, in which Gregor Samsa awakes to find he has become a giant beetle. Yeah, there's an artistic point to be made about him losing his soul and humanity, but MUCH more obviously, here's a guy who's just turned into a bug. The first we hear of him, he's a bug. That's hilarious! It would be less funny if it suddenly became a comedic gag used by everybody, but as it stands it's rare and it's clever. Fart jokes can be clever, but most of them aren't. And, for the record, most surfer dudes are a lot more sophisticated than they get stereotyped as.
The problem with a lot of modern society is that people tell us what we're supposed to regard as high brow - because a film is made by fox searchlight does not mean it's qualitatively better than a nollywood film.
No, the problem is that people assume that another person's opinion matters. Fact does - some humor can be argued very formally - but that's not the same as a title meaning anything. I like HBO shows because they allow more freedom to the creators, but I think that Fox's Arrested Development beats the pants off Curb Your Enthusiasm, despite (and because of, in this case) censors, shorter episode lengths, and more restrictions on content. The Arrested Development DVD set contains an episode that's longer, more risque, and with censors removed, and it's less funny. So HBO's format wouldn't work for the show.
Intellectualism - our constant attempt to break through the limits of human thinking - seems nowadays to have built a fence around itself and defined what belongs in and what does not. That's what I dislike.
Of course. Real intellectuals don't do that. Roger Ebert doesn't do that with movies. Harold Bloom doesn't do that with books. (Bloom does insult lots of books - he hates Harry Potter - but his arguments are based on logic. While I like Harry Potter, his scathing criticism made me think much more about my liking it. I was suddenly more critical and judgmental, and just happened to find it wanting. Bloom dislikes postmodernism, though, despite its artsy airs.) However, what you're doing is responding by saying there are no standards at all, and that's just as heinous as saying that there are predefined standards in given genres. The proper response is to develop your own taste. That doesn't mean disregarding taste entirely. It means deciding for yourself what's good and what isn't.
To give an example, those wine sippers will overwhelmingly tell say that Jazz is a more intellectual musical form than country music. Utter bullshit, they are intellectually equal, one just happens to be inside the intellectual box and the other is not.
Au contraire! (Sorry, by the way: you picked humor and music as your two arguments, and those are two things that I spend a lot of time delving into, and I've already got a lot of these arguments rounded out in my head. Hope you don't mind.) Country music is defined by simplicity: the melody is simple, the instrumentation is simple. The lyrics - simple. Jazz music, meanwhile, is inherently complex. It requires a lot of skill on part of the musicians. I've played the flute for over 8 years, and I'm still mediocre at jazz improvisation. Meanwhile, jazz also deals with very complex tempos and melodies. As a result, it's got much more range in style - musicians have got a lot more to work with, and they produce more fascinating pieces.
I'm not at all a jazz fan, it's not my style of music, but at the same time I can intellectually acknowledge what's going on, and I like listening to certain jazz artists a lot. I've yet to find a country musician that really does interesting, nongeneric things. I like a few folk artists: Bob Dylan does some interesting stuff with his instrumentation, and he's got an incredibly unique sound; Sufjan Stevens takes folk and minimalism and creates some beautiful orchestrations. I don't have any country artists I can say the same about.
The people who listen to country almost all to a T are less diverse in their music than jazz listeners. This isn't because listening to jazz makes you smart. Some jazz fans are pretty stupid about their music. At the same time, though, if you like music for music's sake, and you give everything a chance, you find that certain genres have much more to offer than others. Jazz is one of the most unique in that it shares few elements with any other style of music. Country, on the other hand, is the opposite: it deals with the bare essentials of music style, and so elements of country appear in rock and even in some strands of orchestral music. A local band, Fountains of Wayne (they had the hit Stacy's Mom), has a few songs that borrow heavily from country. When I'm in the mood for that sound, I go to them, because there's nothing that "pure" country has to offer that I can't get from their few songs. There might be more to country than I think, and if so I'd have to judge that other music on its own merits, but at the same time, your assuming they're equal intellectually is hardly right. In fact, I'd counterpoint you by saying that your saying everything is equal is just as much an instance of fencing things out as assigning arbitrary values without thinking, because you're not giving each item a chance to make its case.
The intellectual box is very often full of shit, because not all intellectuals think. What I ask is that you don't deny the value of intelligence just because some morons try to fake it. At the same time, don't deny the value of quality to yourself. If you do, you will find that you will churn out items of much lower quality than you are capable of, and the only people that flock to you are the people who agree with you that quality doesn't exist. Then you'll realize you've created just as awful a box as the other camp - and worse, your box isn't creating anything for anybody.
But it's not. You don't gain anything from being watched 500,000 times.
Smosh has been seen millions of times for acting like dicks and whipping Pikachu. There are funnier things on YouTube. There are cleverer, better things. Smosh is seen because they're bland enough to get spread around. That's not a virtue. They will never do anything outside of YouTube and I doubt they'd want to. They know they're just kids who got lucky.
It's like wanting to be popular in school. Why bother? You get nothing out of it but the knowledge that other people think a certain thing about you. Better spend your time working towards quality.
By that logic, why bother doing anything? All you get is a pat on the head and a few slips of paper that happen to be assigned arbitrary values of worth by a body outside of your control.
You never ever do a thing for the reward you think you'll get. You never do it so that somebody tells you it was good, or writes about it. You do it because you care about creating something good.
This is what splits the world, from what I've seen. Most of the world would rather be seen doing something wonderful than doing it. The rest are the people who I like, and who incidentally do things that I like. I don't know how it is for you, but if I ever thought the meaningfulness of my work depended on somebody else telling me it was good, I would shoot myself in an instant and never think twice about it. I sometimes feel that the kids who go on shooting sprees are the ones who don't get that other people don't matter.
You could trace everything I do to the people who have inspired me. First and foremost among everything, that means you'd trace it back to Bill Watterson of Calvin & Hobbes fame. I read his comics when I was four and they inspired me. I laughed. I wept. Often I would weep laughing. I got the Complete Calvin & Hobbes for Christmas, which included hundreds of ones I'd never read before, and I found myself laughing and crying again. It's something truly magnificent, and, furthermore, it was the first masterpiece I ever came across as a kid.
Bill Watterson didn't make Calvin & Hobbes so I would tell him it was good, or so I'd write this. He didn't do it to become famous. He did it because he figured if he was going to make a comic, he was going to make it as good as he possibly could make it. He drew hilarious pictures time and time again because he never let himself repeat something he'd done, and he never let himself settle for something that wasn't hilarious. Same goes with writing. When he drew the to-me-iconic picture of the dead bird that starts 6-year-old Calvin thinking about the meaning of life, he did it because it fit with the characters and expanded his world. His thoughts were first and foremost on his creation.
That's why I say focus on quality. The OP thinks I'm saying it so that the "intellectuals" will judge him better. He misses the point just as much. My point is that you do things because you think they're good. You do it for the sake of doing a good job. The only penalty for your not going a good job is that you'll have done a bad job - and for me, and for a lot of others, that's enough.
Harry Potter Revisited got 113,000 views in 4 years. 220 people wrote to tell me what they thought about it - and none of them mattered. The ones who liked it liked it for what was good. The ones who didn't didn't like it for what wasn't. It most likely inspired nobody. It wasn't anything more than amusing to people who were old enough to have a really firm grounding in comedy. The only comments I ever cared about were the few people who got addicted to Newgrounds after watching the video. Introducing those people to something new was a nice feeling.
On the other hand, when I published my novel last year, I got less than 6,000 views on Scribd. A handful of sales. By a metric, that matters far less than the video that gave me Internet fame. On the other hand, my CA borrowed my copy of the book, read it through in a weekend, and, handing it back, told me that I'd described the ways she felt about things and had never told people. And tonight, my girlfriend told me that her mother, while reading, kept nudging her on the plan and saying, "I know how this feels! This is exactly what it's like!"
So, I managed to use words and reach out to people, which isn't easy to do. (I'd argue it's harder than almost anything else in the world.) That's the achievement, for me. It's knowing that I did something well.
When I was 13, I got together a group of friends and released a video on Newgrounds that hit 100,000 views - quite a lot back then! The video itself was terrible, though: the fact that more people have seen that than anything else I've done online is not exactly a fun thought for me. And when you look at other popular videos, very rarely are they really smart, clever things. At best they're "cool." You don't have many instances of people creating something thoughtful and enlightening and getting half a million views.
While measuring goals is a great thing, possibly figure out how to make a more useful goal for the video. Possibly even just "make X videos." The more you make, the more you'll learn about making them, and the better you'll end up with.