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Now you're not only moving the goalposts, you're fabricating your own! App Store is not organized under marketing at Apple. Simple as that. You think there are too many "marketing types" running the App Store. Fine. That's not what you said and now you're trying to rationalize it.



You're being pedantic. It's a distinction without a difference. The OP said, "AppStore came out of iTunes and has always been part of services under Eddy Cue", but it's actually been a very long time since Cue was in charge of the App Store. Schiller became the head of the App Store while he was still SVP of marketing and continues to be the head of the App Store today.

App Store is absolutely organized under marketing at Apple. Not under Joz, as I've already said, but under Schiller. Both are marketing. "Apple Fellow" is a euphemism, a term of marketing!

If I would have said on August 3, 2020 that the App Store is within the marketing department, there would have been no dispute. The only change on August 4, 2020 was that Schiller gave up some of his responsibilities to Joz, but Schiller still retained some, such as the App Store.

App Store is not under Eddie Cue and services. It's not under Craig Federighi and software engineering. It's not under Apple Product Security. It's not under Jeff Williams and operations. What would you call it, if not marketing?

For reference, Schiller became head of the App Store in 2015: https://techcrunch.com/2015/12/17/apple-promotes-jeff-willia...


Schiller reports to Cook. You are literally making things up to suit a definition of "organized under marketing" that no one uses.


> Schiller reports to Cook.

Yes, and? I already mentioned that fact twice, two comments ago. Schiller has been reporting to Cook ever since Cook became CEO in 2011. Before that, Schiller reported to Steve Jobs.

> You are literally making things up to suit a definition of "organized under marketing" that no one uses.

I ask again: What would you call it, if not marketing?


I think you made a fair point AppStore is now under Schiller who reports directly to Cook, no longer under Eddy Cue. AppStore is big enough to be its own group not having to answers to service, software, or marketing. It's a digital goods store more parallel to retail.




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