The appeal of it perplexes me. On paper, its a visual game about figuring out some random chains of function applications (cutters, stackers, painters, rotators) applied to a stream of shapes - sounds like a boring chore, but actually a very rewarding and addictive experience. Go try figure us out, squishy brains, rewarding themselves after attaching a virtual belt full of vietual squares to a gizmo that produces a belt full of halved virtual squares on screen. Humans are weird.
Kudos for such a polished release and launch!