In the beginning of YouTube, true. But nowadays YouTube is work for a lot of people. It's their primary source of income, even. It's pointless to say, "well, that's not how it should be". It is, and that's the reality of the situation.
And, frankly, the production value of a lot of stuff on YouTube is amazing. That doesn't come for free, in the form of recording equipment, set design and purchasing, and just plain old time to write scripts and do post-production work. There's no reason that stuff at that middle quality level (between random guy with a handheld smartphone and professional studio production) shouldn't exist. I think it's amazing that people can make such high quality content, without having to get past e.g. a hollywood studio gatekeeper.
In the past, TV was traditionally paid for through advertising and syndication, and movies through ticket sales, and VHS/DVD/Bluray sales. Nowadays there are so many more ways for people to distribute their creations, and more ways for viewers to compensate them for those creations.
The thing that sucks is that we are still so stuck on this ad-supported model, not that people want to put enough work into their creations that it needs to be a paid full-time job.
In the beginning of YouTube, true. But nowadays YouTube is work for a lot of people. It's their primary source of income, even. It's pointless to say, "well, that's not how it should be". It is, and that's the reality of the situation.
And, frankly, the production value of a lot of stuff on YouTube is amazing. That doesn't come for free, in the form of recording equipment, set design and purchasing, and just plain old time to write scripts and do post-production work. There's no reason that stuff at that middle quality level (between random guy with a handheld smartphone and professional studio production) shouldn't exist. I think it's amazing that people can make such high quality content, without having to get past e.g. a hollywood studio gatekeeper.
In the past, TV was traditionally paid for through advertising and syndication, and movies through ticket sales, and VHS/DVD/Bluray sales. Nowadays there are so many more ways for people to distribute their creations, and more ways for viewers to compensate them for those creations.
The thing that sucks is that we are still so stuck on this ad-supported model, not that people want to put enough work into their creations that it needs to be a paid full-time job.