Google is paying Apple $20 billion for $60 billion worth of traffic. Apple said it would cost $6 billion per year to build and run a search engine. I don't think it would take much of an ad platform to pull in enough money to make it work for Apple and their shareholders.
It all comes down to whether or not Apple sees search as a key part of their phones and so far they haven't. FWIW, I think they're right - it's not a key part the same way Maps is, for example.
It all comes down to whether or not Apple sees search as a key part of their phones and so far they haven't. FWIW, I think they're right - it's not a key part the same way Maps is, for example.