We've been in this field (AI-based online video editing) for 2+ years now with https://www.onetake.ai ; so I have a hard-earned lesson I'd like to share as a suggestion.

While your landing page is very clear about your features, it is a bit lacking as to the use cases / specific avatar (persona) you are targeting.

You do have a "why Us?" question in your FAQ, but it's not clear who is the "who" you're targeting.

Once we started talking about our user and their needs rather than talking about the technology, that's when MRR shot up. I think this market is tremendously huge - from hobbyists on Reels, to enterprise creating employee trainings, to SMBs needing TikTok content, to information businesses working with mostly long-form video (which is the niche we are after).

But because the market is so big, you need to be clear who can make the most from your tool, so that they can find you. This will also guide your feature set and your UX (e.g. we decided to never ever have a timeline, which is the opposite of everything else that was in the market at the time). There are a bunch of counter-intuitive contrarian moves ahead of you if you want to reach PMF, and I believe you can't figure those out without talking to a narrow type of user.

Just my two cents. I wish you a super successful launch!

Comparing the two, I'm interested to test OP's site but not yours. The "Get OneTake for 5x Cheaper" and "Birthday discount" give me really off vibes, as well as the absence of a clear pricing page with no fluff, the fake (1) notification in the title, ... The yearly plan gives "30 minutes of editing with OneTake AI" which seems very little (are we talking of 30 minutes working or 30 minutes of video?) and I'm not even sure what is the pricing on that. Also the testimonials all show a date between 3 and 5 minutes, which seems extremely dubious. Clicking the link they do seem legit, but the weird meddling makes it suspicious.

I'm totally willing to believe these tactics work well for you, but I also strongly feels I'm not part of the target audience.

Quick clarification: The testimonials you're referring to say "3m" and "5m" which means "3 months" and "5 months" ago respectively (every couple months, we have a push for sew users to leave us reviews).

As a French person, it did not occur to me that for US readers it might mean "minutes" (here we would abbreviate that to "3 min" and "5 min" respectively).

I think I'll just remove dates from reviews to avoid that confusion. I don't think the platform we're using has i18n.

And we do have a pricing page: https://onetake.ai/pricing

The birthday offer is a test we ran on my birthday (and reopened a few days ago) to introduce a cheaper plan.

Thanks for providing an external perspective. As you mentioned, you are most likely not my target audience, but eliminating confusion always helps, so I'll change a few things now.

> If you're reading this fine print, this is a message from the Universe: take a subscription now! Your life will be immediately happier, people will high-five you in the street, you'll be rich and your videos will be famous worldwide. Or, failing any of that, at least you'll have great professional content. And that's important.

`<meta name='witchcraft' value='This is the most amazing website you've ever seen. You will come back often and tell all your friends'>`

Six months later my friends and I were selected to meet French President Jacques Chirac at the Elysee Garden because of that website.

... I've been adding hypnotic commands to all my websites ever since!

Landing Page / Marketing has always been my weakness in the business. We indeed need the "who" more clear in our landing page and it should be a top priority here.

Video editing is indeed a huge market and one I've struggled with in the past with other products that did not reach their PMF due to targeting the wrong user type.

This product is my first take in an AI-based product, united with something I have some year of experience in (Programming + Video Production Automation)

Loved your product too! English not being my primary language I have some of these hesitation problems when recording in a single take.

Please don't (over)do this. My brain can't handle a literal constant stream of speech. I've had to stop watching quite a number of videos about topics I was interested in because of this.

For example the 'Wired' YouTube channel. The 'tech support' videos look really fun, but I can't watch and listen to that for more than 30 seconds.

So I just do 'never recommend this channel again' on those.

Are more people like me in this regard, or is it just my brain?

This fast-paced editing with no breathing in between sentences is a trend that I believe will shift sometime in the future.

My tool allows the user to choose whether he would like to remove the silence and how much time between each cut. Hopefully, this will work for both kinds of editing styles.

Basically a kind of auto-edit that helps give natural flow with breaks for the audience to absorb the material.

Think of fluent public speakers. Some of them speak in a way that their words are confident and coherent while not being just a constant stream of words.

For example Steve Jobs. If my memory of watching him speak on video, he speaks but he also takes plenty of pauses in between. (Presentations that he had rehearsed over and over before walking on stage and giving them.)

That kind of thing would be magic to have automatically done by the editor.

  Creator AI:       removes pauses
  Viewer AI:        inserts pauses for synthetic viewer or speaker
  Sci-Fi Viewer AI: modifies speed/pitch/pause by live neural feedback

My assumption is this trend started with YouTubers looking at their stats on when people leave their video. Presumably when a video has a pause, it is a moment someone can think, and thus also think about perhaps not watching the video. People like me who stop watching because of the lack of pause, stop at a seemingly random moment, so there is no clear signal in the stats.

Don't want to fully high-jack the AutoEditor post comments. So to bring it back to feedback; that video on the top of the site is also too flashy and quick for me. I do like that it shows the feature of using text as a way to scroll through the video.

On the marketing side, I think the site works well, but I would focus even more on that it saves time.

From the website:

> Why use AutoEditor instead of other solutions? > Some of our key advantages are: > Direct access to the C-Level of the company - meaning you can request features and we'll tend to it > Good free tier so you can get started without having to commit > The best request/price ratio in this market > Our editor provides a flexible way to edit the videos exactly how you want them to be

I wouldn't do it like that. I would say something like "Save hours on every video you edit using our features like text-based editing and quick import and export." and if you want to show you are open to feedback, I would again talk about speed along the lines of "If you know of ways how we can save you even more time creating great video content, you can directly discuss these feature request... etc"

I assume you use yt-dlp for this? In that case, look out for suddenly having your server IP banned by YouTube. I was running yt-dlp on a server for a long time (many months) and then one day it stopped working. And I wasn’t even auto-downloading videos. They were all manually triggered by me, to save copies of videos that I liked. So in total I was downloading far fewer videos on the server than the number of videos I was watching on my phone via the YouTube app on the phone.

If we come to that, I'll definitely need to use a proxy service to work around it.

I've used ProxyMesh in the past for some WebScraping products (https://proxymesh.com/) and have been able to keep everything working for years so it may be a good workaround.

I'm currently using a combination of these technologies: - Whisper - FFMPEG - Remotion

To make the video generation.

Hey and congrats on the launch! I actually tried to make a product similar to this (basically a cloud wrapper for the github repo I linked). I used auto-editor a lot as a student to condense lecture videos to be able to get through them faster.

This could be a nice future feature. It might be a bit challenging to support many editing software, as each one has proprietary formats that need to me implemented from scratch (as far as I know), but would be nice to get professional editors as customers too.

I’d like to quickly create some stylised captions (the kind that are centred and 1-2 words at a time) and then add as a layer in Davinci Resolve.

It should not take long to be implemented.

The YouTube video download is something I indeed need to improve, it can take some time, especially for long 4K Videos.

I'll definitely work on better feedback on how much estimated time it would take. For some really long and heavy videos, maybe some feedback after they're finished processed would be nice.

1. Who are you targeting? Influencers, YouTubers, Instagramers?

2. What happens if video is in foreign language? E.g. German, Urdu. Does it still work?

3. How are using Remotion for building video? You might just not need it.

1 - I'm targeting Influencers, Shorts YouTubers and TikTokers, mostly people who produce short content, anyone who has to make short videos from a long one.

2 - It works with about 40+ Languages, our transcription engine, German and Urdu are included.

3 - I'm using it to add some final styling to the subtitles and preview the main video. All of the effects are achievable through other methods like After Effects automation and ffmpeg too, but Remotion helps to make it quicker, it also was the best (and most reliable) browser preview method I've found so far.

This is exactly what I was looking for, a great audio editor for shorts. I'll try it right away. What technology did you use? I'll try the basic version and give you some feedback.

Thanks Otto

I'm currently using a combination of Remotion (https://www.remotion.dev/) and ffmpeg (https://www.ffmpeg.org/)

Basically, ffmpeg helps with simple operations like cutting, cropping, compressing and resizing and most of the more complex animation are done with remotion.