> The ‘forever mouse’ is not an actual or planned product, but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.

In other words, the "forever mouse" was just the CEO riffing on a direction that Logitech absolutely plans on going in, but that specific one wasn't on the planning charts yet.

It was lingual vandalism against the word 'forever' and our positive connotations of it.

Language is under siege. Resist.

Aka, we need marketing to figure out how to counter the negative perception we absolutely know this thing will generate

A peek into the internal thinking of a tech CEO, who has no idea how to grow the company other than to copy competing tech companies' business models.

She's not a tech CEO. Comes from Unilever and only reason she's there is Logitech isn't growing since covid boom.

Either way she is not a good CEO in my book. Should never have even said it in the first place.

How does one from Unilever landed a job at a Tech / Consumer Electronic company.

Nepotism, probably through board connections if I had to guess without researching.

> a peek into provocative internal thinking on future possibilities

Is that a corporate slang for “how can these suckers pay us more without us giving them anything new?”

That pretty much sums up the current capitalist zeitgeist

It's called "leasing". A mouse is too cheap to be leased though.

I can see the case for expensive tech a hypothetical sophisticated maglev gaming keyboard. Or a very high quality expensive streaming camera, in the same league a top-tier brand like Sony or Fujifilm.

IMO, nothing they make right now would fit the bill. It would have to be a new product with expensive tech that makes it superior to anything out there in it's league.

A CEO that came from the fashion industry is the wrong pick for a technology company IMO.

Apple removed ports and physical buttons to favor design over functionality only to bring them back years later.

They ran it up the flagpole. Got fingers rather than salutes.

Related Logitech has an idea for a "forever mouse" that requires a subscription (52 points, 7 days ago, 54 comments) https://news.ycombinator.com/item?id=41112273

I'm just going to buy mouse with replaceable switch. I think it's going to stay forever.

I know it's anecdotal, but all of Logitech mouses that I bought have problems quickly, e.g. the clicky switch or the mouse wheel sensor. As if it's made with planned obsolescence.

Just turn it off and blow in it. They use some plastics combination that causes buildup of static electricity.